The Canadian Market has been one of Belize’s growing markets in North America. The Belize Tourism Board has been aggressively working within this market; from successful trade shows to road shows and sales presentations. BTB was proud to welcome a large contingent of Canadian Travel Agents, Tour Operators and Travel Writers, on Monday, April 15th, 2013. The Belize Tourism Board organized a familiarization trip (FAM), to give 25 Canadian travel industry professionals an opportunity to learn about and experience Belize.
The group of travel agents was in the country from April 15-22. The FAM Tour consisted of a series of site visits at various properties in inland Cayo, Mountain Pine Ridge Area, Placencia and San Pedro Ambergris Caye, as well as popular tours in the respective areas. The purpose of this initiative is to drive more Canadians to Belize. The group of journalists and tour operators were in the country from April 15-20 and their FAM Tour commenced in San Pedro Ambergris. They travelled to Hopkins Village, Mountain Pine Ridge Area and inland Cayo and participated in several inland activities. Belize is expected to get premium exposure in top Canadian news outlets.
In January of this year, BTB attended Toronto’s Ultimate Travel Show; a consumer targeted show and a series of road shows done in collaboration with LATA Canada in Vancouver, Calgary and Toronto. In the history of working with the Canadian market, this is the first time the BTB is undertaking an initiative of this magnitude.